Emotional Discounting in the Restoration World

What is emotional discounting? It is when we start abandoning business models and pricing structures and allow emotions to drive or impact our revenue, prices, decisions, etc. In this salon industry blog, 2 Reasons Why It’s (Too) Easy to Emotionally Discount, the author explains the dynamic of what happened to cause a stylist to discount hair coloring, then offers some insight and tips. As you read this little story, begin considering the dynamic we face and the need for balance. Click here to read Lisa’s entire article: Emotional Discounting in the Restoration Industry | 2021-02-04 | Restoration & Remediation Magazine (randrmagonline.com)